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Bum Bag / Pillow

The original bed for your head

The perfect comfort accessory for your ITSA - a bed for your head!. This super comfortable inflatable head pillow doubles as a bum bag! The adjustable strap also holds your beach towel firmly to the sunlounger and stops it blowing away. Used as a bum bag there are pockets inside for valuables and a zip to help keep possessions safe and secure.


Bum Bag Pillow Highlights

Sunlounger pillow converts to bum bag

Bum bag

Smart and stylish with an adjustable strap it converts in seconds into the most comfortable head support pillow for lounger-based luxury..

Itsa quality terry towelling

Itsa quality

Only the best of designer products carry our Itsa Logo - your guarantee of top quality and the Itsa Bum Bag Pillow is 100% Cotton Terry.

Security and convenience

Security & convenience

Take your keys cash and cards to the beach and lay on them! A zip keeps belongings safe and sound and tough adjustable strap keeps it on your person.

Elasticated waistband

Adjustable waistband

The adjustable 22"-40" elasticated waistband is super comfortable. The strap also pins towels to the lounger and can act underneath as a clothes rail!

Inflatable pillow and bum bag

Inflatable inner

The inner inflatable comfort pillow can be inflated to suit. When deflated it stows away cleverly in your colourful fashion conscious bum bag.

Sun lounger pillow

Perfect pillow

Rolling your head back and forth uncomfortably on the frame of the lounger is a thing of the past. Itsa's beach bum bag and pillow is here!

Available colours

Coral Pink

Passion Purple


Ocean Blue

Daily Mail

"We love this Itsa sunlounger cover that folds up to become a handy beach bag! It’s a great accessory for your holiday this year, and has pockets for organising essentials such as sun lotion, books and your iPod. There’s even a zipped pocket for your valuables. The Itsa come in a variety of designs and fabulous colours..."

OK Magazine

"If you’re jetting off for some winter sun this Christmas, we’ve found the ideal beach accessory – the Itsa! Beloved by Charlotte Church and Isabella Hervey, the Itsa is a bag that turns into a beach towel – complete with pockets for your book and suntan lotions."

British Invention Show

"At the British Invention Show at Alexandra Palace The “itsa” scooped the Double Gold Award for Best International Innovative Product in the leisure category 2006 beating over 120 other finalists."

This Morning

"We love this... ‘itsa’ have designed this bag that starts as a beach bag, you pull it out of the bag and it opens up, place on the sun lounger, tie it to the legs of the sunbed, and it will then act as a towel but it also has 6 side pockets to store all your bits including a secret one to store valuables. We think it is a great buy for this summer."

Daily Express

"Is it a towel? Well, it’s both called Itsa. And sure to be a hit with sun worshippers – the beach towel doubles up as a bag and a sunlounger cover. After using it to carry your sunbathing gear to the beach, it unfolds into a lounger towel, complete with ties, a side pocket and feet protector. It even has a hidden zipped pocket for valuables when you go for a dip."

The Observer

"The Itsa is a new beach towel that doubles up as a bag, so you don’t have to trek to the beach with a rucksack or lose your stuff in the sand."

Evening Standard

"Bag a smart beach towel. Itsa has a nifty bit of kit to take with you to the beach (or garden). The company’s multifunctional beach towel can be used as a bag before unwrapping it and draping it over a sun bed. As a bag, this clever item has handy pockets for essentials, loops for headphones and a secret zipped compartment for precious things, you can choose from seven vibrant colours."

Mayfair Life

"Itsa… everything... For a beach essential this summer try the ITSA multifunctional beach towel that doubles up as a bag! The bag folds out to provide a fully fitted towel for your lounger, complete with pockets, feet protector, headphone loops and a hidden zipped pocket for your valuables. Perfect for first class lounging and available in seven different colours to suit your bikini."

Lux Tripper

"The Itsa is an amazing invention that takes the simple idea of a beach towel to a whole new level. It's a beach bag, sun lounger towel and storage space all in one. The plush material starts off as a simple looking beach bag before it unfolds to become the most efficient sun lounger towel you have ever seen… This really is an invaluable item for your trip to the beach."