Itsa Shop

The inventors of the
smart beach towel

Welcome to the Itsa Store. Did you know the Itsa Beach towel/bag now has a whole family of ingeniously designed beach accessories to make your time in the sun even more enjoyable? Accessorise the Itsa with a pillow / bum bag, enter the world of beach fashion with our beautiful beach wraps, and personalise your lounger with our fun towel-clips!

Itsa smart beach towel

Colours: Coral Pink Passion Purple Stars and Stripes

Itsa - Original Luxury Velour Beach Towel

The original Itsa beach towel, featuring 6 side pockets, smartphone/iPod pocket, hidden security pocket. Converts to bag with handle.


Glitsa Luxury Beach Towel

Colours: Passion purple Coral pink

Glitsa - Luxury Velour with Glitz

With all the features of the original Itsa, but with added sparkle. This premium velour Itsa will help you stand out from the crowd.


Terry Towelling Beach Towel

Lilac Teal Hot Pink Orange Lime Green Charcoal Navy Blue Aubergine

Luxury Terry Towelling Beach Towel

Sharing all the same great features of the original Itsa, this Terry Towelling version represents great value. It’s really soft too!


Bitsa Sunlounger Cover

Colours: Ocean Blue Coral pink

Bitsa Terry - Sunlounger Cover

"Bitsa" A bit of an Itsa! The most cost-effective Sunlounger cover of our range, still sharing many great features of the Itsa but at a basic price.


Bum Bag/Pillow
Sunlounger Pillow and bum bag

Colours: Coral pink Ocean blue Passion purple Turquoise

Itsa Pillow / Bum Bag

Itsa's inflatable pillow with elastic strap for the ultimate in comfort also doubles as a bum-bag with added zipped security pocket.


Beach Wraps
Beach Wraps

Itsa Beach Wraps - Various Designs


Towel Clips
Towel Clips

Towel Clips - Various Designs

Personalise your lounger whilst securing your towel or reading material. No more chasing towels or ones in your face! Ideal for the beach with a breeze.


Daily Mail

"We love this Itsa sunlounger cover that folds up to become a handy beach bag! It’s a great accessory for your holiday this year, and has pockets for organising essentials such as sun lotion, books and your iPod. There’s even a zipped pocket for your valuables. The Itsa come in a variety of designs and fabulous colours..."

OK Magazine

"If you’re jetting off for some winter sun this Christmas, we’ve found the ideal beach accessory – the Itsa! Beloved by Charlotte Church and Isabella Hervey, the Itsa is a bag that turns into a beach towel – complete with pockets for your book and suntan lotions."

British Invention Show

"At the British Invention Show at Alexandra Palace The “itsa” scooped the Double Gold Award for Best International Innovative Product in the leisure category 2006 beating over 120 other finalists."

This Morning

"We love this... ‘itsa’ have designed this bag that starts as a beach bag, you pull it out of the bag and it opens up, place on the sun lounger, tie it to the legs of the sunbed, and it will then act as a towel but it also has 6 side pockets to store all your bits including a secret one to store valuables. We think it is a great buy for this summer."

Daily Express

"Is it a towel? Well, it’s both called Itsa. And sure to be a hit with sun worshippers – the beach towel doubles up as a bag and a sunlounger cover. After using it to carry your sunbathing gear to the beach, it unfolds into a lounger towel, complete with ties, a side pocket and feet protector. It even has a hidden zipped pocket for valuables when you go for a dip."

The Observer

"The Itsa is a new beach towel that doubles up as a bag, so you don’t have to trek to the beach with a rucksack or lose your stuff in the sand."

Evening Standard

"Bag a smart beach towel. Itsa has a nifty bit of kit to take with you to the beach (or garden). The company’s multifunctional beach towel can be used as a bag before unwrapping it and draping it over a sun bed. As a bag, this clever item has handy pockets for essentials, loops for headphones and a secret zipped compartment for precious things, you can choose from seven vibrant colours."

Mayfair Life

"Itsa… everything... For a beach essential this summer try the ITSA multifunctional beach towel that doubles up as a bag! The bag folds out to provide a fully fitted towel for your lounger, complete with pockets, feet protector, headphone loops and a hidden zipped pocket for your valuables. Perfect for first class lounging and available in seven different colours to suit your bikini."

Lux Tripper

"The Itsa is an amazing invention that takes the simple idea of a beach towel to a whole new level. It's a beach bag, sun lounger towel and storage space all in one. The plush material starts off as a simple looking beach bag before it unfolds to become the most efficient sun lounger towel you have ever seen… This really is an invaluable item for your trip to the beach."