2 FOR £30! Towel Trapper Memory Foam - Use Code 'MEM24'

Itsa TowelTrapper® Travel Pillow / Bum Bag - from £14.99

No more wrestling with beach towels that wont stay put! The new Its’a TowelTrapper® has it solved. With its super comfy memory foam pillow, you can truly relax. And keep it with you, as it converts to a super useful bum bag / fanny pack, with an internal hidden zip, an ideal place for your keys, phone and money. So travel in style, arrive in comfort, the TowelTrapper® is ideal for anyone with a neck.

Hidden security pocket
Phone/iPod pocket
Ultimate comfort
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Itsa Beach Towel / Sunbed Cover - from £24.99

The original Itsa converts from an over the shoulder beach bag into luxury beach towel with pockets in seconds. Only the Itsa is 100% cotton: natural, breathable and kind to your skin. Only the Itsa has a quality range of design-lead beach comfort accessories from pillow/bum bag, quirky towel clips, to beautiful high-fashion designer beach wraps. Everything to hand - nothing in the sand - let Itsa make your life a beach!

Itsa - As seen on BBC’s Dragon’s Den, read about the story and success since appearing on the show, click here.

Hidden security pocket
Phone/iPod pocket
Ultimate comfort
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Itsa Beach Wraps

Beach Wraps - £5.00

Coming in a variety of colours and patterns, the modest crossover design enhances all of your favourite features creating a curvy feminine shape, while draping gracefully at the back. This beach dress is made out of a unique and breathable fabric, which comfortably stretches enough to fit every woman’s exclusive body shape. While wearing this eye-catching and classic beachwear you will be able to relax with confidence and comfort.

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Towel Clips - £6.95

Personalise your lounger whilst securing your towel or reading material. No more chasing towels! No more towels in your face! Ideal for the beach or garden.

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Towel Clips
Sunlounger Clips
Daily Mail

"We love this Itsa sunlounger cover that folds up to become a handy beach bag! It’s a great accessory for your holiday this year, and has pockets for organising essentials such as sun lotion, books and your iPod. There’s even a zipped pocket for your valuables. The Itsa come in a variety of designs and fabulous colours..."

OK Magazine

"If you’re jetting off for some winter sun this Christmas, we’ve found the ideal beach accessory – the Itsa! Beloved by Charlotte Church and Isabella Hervey, the Itsa is a bag that turns into a beach towel – complete with pockets for your book and suntan lotions."

British Invention Show

"At the British Invention Show at Alexandra Palace The “itsa” scooped the Double Gold Award for Best International Innovative Product in the leisure category 2006 beating over 120 other finalists."

This Morning

"We love this... ‘itsa’ have designed this bag that starts as a beach bag, you pull it out of the bag and it opens up, place on the sun lounger, tie it to the legs of the sunbed, and it will then act as a towel but it also has 6 side pockets to store all your bits including a secret one to store valuables. We think it is a great buy for this summer."

Daily Express

"Is it a towel? Well, it’s both called Itsa. And sure to be a hit with sun worshippers – the beach towel doubles up as a bag and a sunlounger cover. After using it to carry your sunbathing gear to the beach, it unfolds into a lounger towel, complete with ties, a side pocket and feet protector. It even has a hidden zipped pocket for valuables when you go for a dip."

The Observer

"The Itsa is a new beach towel that doubles up as a bag, so you don’t have to trek to the beach with a rucksack or lose your stuff in the sand."

Evening Standard

"Bag a smart beach towel. Itsa has a nifty bit of kit to take with you to the beach (or garden). The company’s multifunctional beach towel can be used as a bag before unwrapping it and draping it over a sun bed. As a bag, this clever item has handy pockets for essentials, loops for headphones and a secret zipped compartment for precious things, you can choose from seven vibrant colours."

Mayfair Life

"Itsa… everything... For a beach essential this summer try the ITSA multifunctional beach towel that doubles up as a bag! The bag folds out to provide a fully fitted towel for your lounger, complete with pockets, feet protector, headphone loops and a hidden zipped pocket for your valuables. Perfect for first class lounging and available in seven different colours to suit your bikini."

Lux Tripper

"The Itsa is an amazing invention that takes the simple idea of a beach towel to a whole new level. It's a beach bag, sun lounger towel and storage space all in one. The plush material starts off as a simple looking beach bag before it unfolds to become the most efficient sun lounger towel you have ever seen… This really is an invaluable item for your trip to the beach."